Tuesday, January 24, 2006

NFL | Super Bowl ratings expected to be low

NFL | Super Bowl ratings expected to be low
Mon, 23 Jan 2006 19:54:07 -0800

Ed Sherman, of the Chicago Tribune, reports the television ratings for Super Bowl XL are expected to be in the upper 30s, according to David Blum of Eisner Communications. Only one Super Bowl has rated lower than 40, which was in 1989 when the San Francisco 49ers blew out the Denver Broncos 55-10. The lack of a marquee player and two relatively small-market teams are the basis for the low rating.