SARNI: Cowboys big (ratings) draw for NFL
Published December 8, 2006
As the NFL winds its way to Miami for Super Bowl XLI, pro football is peaking. The league's four most-watched games this season were played over the past three weeks.
No. 1 was this past Sunday's Fox national game (mostly Cowboys-Giants) was the most-watched game with 27.6 million viewers, the most-watched NFL regular-season game since the 1999 Dolphins-Cowboys Thanksgiving Day game on CBS. The game also was the second most-watched show of the TV season, trailing only the Nov. 15 Dancing with the Stars finale (27.7 million).
Fox's Week 12 Sunday national game (mostly Bears-Patriots) with 24.2 million viewers is second, followed by Fox's Thanksgiving game (Bucs-Cowboys, which kicked off Week 12) with 23.8 million viewers.
Fourth is CBS's Week 11 Sunday national game (Colts-Cowboys) with 23.4 million viewers.
The Cowboys have been in three of the four ratings-grabbers and are on national TV again Sunday night on NBC against the Saints. Using the new flex scheduling, the NFL switched New Orleans Saints-Dallas Cowboys for the New England Patriots-Miami Dolphins, the game that was originally earmarked for NBC.
Expect another huge rating.
"This is a poster game for what flex scheduling is all about," Sunday Night Football producer Fred Gaudelli said.
Cowboys power
The Cowboys are Muhammad Ali, Sinatra or Elvis, depending on who you talk to.
John Madden, SNF analyst: "Not everybody that watches them is a Dallas Cowboys fan that wants to see them win. It's the whole Muhammad Ali thing. There were a lot of people who wanted to see him win and there were a lot of people who wanted to see him lose, and then you take them and you add them all together and there's a lot of people watching. I think it's the same thing with the Cowboys."
Gaudelli: "I kind of look at them like Sinatra or Elvis -- timeless. Whether you're born in the '40s, '50s, '60s, '70s, '80s or '90s, and you're a fan of music, you'll know those two names and you will always take a glance at least if you hear those two names. I think the same with the Cowboys."
Royal announcement?
The NFL Today on Sunday will have the NFL's exclusive live announcement of the halftime performer for Super Bowl XLI.
The Miami Super Bowl is CBS's first since the Janet Jackson incident.
According to Internet reports earlier this year, Prince is the expected choice.
As the NFL winds its way to Miami for Super Bowl XLI, pro football is peaking. The league's four most-watched games this season were played over the past three weeks.
No. 1 was this past Sunday's Fox national game (mostly Cowboys-Giants) was the most-watched game with 27.6 million viewers, the most-watched NFL regular-season game since the 1999 Dolphins-Cowboys Thanksgiving Day game on CBS. The game also was the second most-watched show of the TV season, trailing only the Nov. 15 Dancing with the Stars finale (27.7 million).
Fox's Week 12 Sunday national game (mostly Bears-Patriots) with 24.2 million viewers is second, followed by Fox's Thanksgiving game (Bucs-Cowboys, which kicked off Week 12) with 23.8 million viewers.
Fourth is CBS's Week 11 Sunday national game (Colts-Cowboys) with 23.4 million viewers.
The Cowboys have been in three of the four ratings-grabbers and are on national TV again Sunday night on NBC against the Saints. Using the new flex scheduling, the NFL switched New Orleans Saints-Dallas Cowboys for the New England Patriots-Miami Dolphins, the game that was originally earmarked for NBC.
Expect another huge rating.
"This is a poster game for what flex scheduling is all about," Sunday Night Football producer Fred Gaudelli said.
Cowboys power
The Cowboys are Muhammad Ali, Sinatra or Elvis, depending on who you talk to.
John Madden, SNF analyst: "Not everybody that watches them is a Dallas Cowboys fan that wants to see them win. It's the whole Muhammad Ali thing. There were a lot of people who wanted to see him win and there were a lot of people who wanted to see him lose, and then you take them and you add them all together and there's a lot of people watching. I think it's the same thing with the Cowboys."
Gaudelli: "I kind of look at them like Sinatra or Elvis -- timeless. Whether you're born in the '40s, '50s, '60s, '70s, '80s or '90s, and you're a fan of music, you'll know those two names and you will always take a glance at least if you hear those two names. I think the same with the Cowboys."
Royal announcement?
The NFL Today on Sunday will have the NFL's exclusive live announcement of the halftime performer for Super Bowl XLI.
The Miami Super Bowl is CBS's first since the Janet Jackson incident.
According to Internet reports earlier this year, Prince is the expected choice.
posted by The Gryphon at 6:13 PM
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