Wednesday, February 25, 2009

Poll: The Cowboys brand

By WFAA-TV

It's been 20 years since Jerry Jones bought the Dallas Cowboys. This week WFAA is taking a look at what fans think of the team, Jones and more.

Public Strategies, Inc. conducted a telephone survey in the Dallas-Fort Worth Metroplex among a random sample of 400 adult residents who follow the Dallas Cowboys either somewhat or very closely.

The margin of error for the survey is +/- 4.9 percentage points at the 95 percent confidence interval.

Tuesday's poll questions: The Cowboys Brand.

Do you think that the new stadium will be very good for the fans, somewhat good for the fans, somewhat bad for the fans, or very bad for the fans?

Very good for the fans 35%
Somewhat good for the fans 31%
Neither good nor bad 2%
Somewhat bad for the fans 20%
Very bad for the fans 10%
Don't know 3%
Refused 1%

Overall, do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable opinion of the Dallas Cowboys?

Very favorable 36%
Somewhat favorable 36%
Somewhat unfavorable 14%
Very unfavorable 10%
Don't Know 4%

Who is responsible for the current state of the Dallas Cowboys?

Jerry Jones 57%
Wade Phillips 18%
Tony Romo 11%
Terrell Owens 9%
Don’t know 6%