Dallas Cowboys and Wingstop forge deal
Business Journal
by Katherine Cromer Brock
Staff Writer
Dallas-based Wingstop has forged a new partnership with the Dallas Cowboys, the partners announced Tuesday morning.
Under a five-year agreement, Wingstop will be the exclusive chicken wing vendor at events at the new Dallas Cowboys Stadium at Arlington, and its fare will be served in the stadium’s luxury suites.
Wingstop will also partner with the Cowboys on radio and television broadcasts, advertising and promotions.
On hand for the announcement Tuesday were Jim Flynn, Wingstop CEO; Jerry Jones Jr., Dallas Cowboys executive vice president and chief sales and marketing officer; and Troy Aikman, Hall of Fame quarterback and Wingstop national spokesman.
“Wingstop is the industry leader,” Aikman said. “For Wingstop to have the chance to brand alongside one of the premier sports franchises in the world is obviously very, very exciting.”
The Cowboys-Wingstop deal was brokered by Legends Hospitality, a partnership between the Cowboys, the New York Yankees and Goldman Sachs that oversees sports business management services at major sports facilities, including catering, concessions, retail merchandising and facility management. Legends has an exclusive contract to handle these functions at the new Yankees and Dallas Cowboys stadiums.
“This is an exciting time for the Dallas Cowboys,” Jones Jr. said. “You can’t go wrong when you mix Buffalo wings and football.”
Wingstop also announced Tuesday that the chain, which operates more than 400 locations in the United States, has signed with a franchisee to open 10 locations in Mexico during the next couple years. Sales at the company are up, too, Flynn said. Last week, Wingstop announced its 23rd quarter of same-store sales revenue growth.
by Katherine Cromer Brock
Staff Writer
Dallas-based Wingstop has forged a new partnership with the Dallas Cowboys, the partners announced Tuesday morning.
Under a five-year agreement, Wingstop will be the exclusive chicken wing vendor at events at the new Dallas Cowboys Stadium at Arlington, and its fare will be served in the stadium’s luxury suites.
Wingstop will also partner with the Cowboys on radio and television broadcasts, advertising and promotions.
On hand for the announcement Tuesday were Jim Flynn, Wingstop CEO; Jerry Jones Jr., Dallas Cowboys executive vice president and chief sales and marketing officer; and Troy Aikman, Hall of Fame quarterback and Wingstop national spokesman.
“Wingstop is the industry leader,” Aikman said. “For Wingstop to have the chance to brand alongside one of the premier sports franchises in the world is obviously very, very exciting.”
The Cowboys-Wingstop deal was brokered by Legends Hospitality, a partnership between the Cowboys, the New York Yankees and Goldman Sachs that oversees sports business management services at major sports facilities, including catering, concessions, retail merchandising and facility management. Legends has an exclusive contract to handle these functions at the new Yankees and Dallas Cowboys stadiums.
“This is an exciting time for the Dallas Cowboys,” Jones Jr. said. “You can’t go wrong when you mix Buffalo wings and football.”
Wingstop also announced Tuesday that the chain, which operates more than 400 locations in the United States, has signed with a franchisee to open 10 locations in Mexico during the next couple years. Sales at the company are up, too, Flynn said. Last week, Wingstop announced its 23rd quarter of same-store sales revenue growth.
posted by The Gryphon at 8:24 PM
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