Saturday, February 06, 2010

Forbes: Dallas Cowboys fourth biggest brand in world

10:32 AM CST on Friday, February 5, 2010
From staff and wire reports has ranked the top sports brands by team, and the Dallas Cowboys are the fourth biggest brand in the world. The Cowboys' brand value is $208 million -- $128 million more than the average NFL team and $52 million more than football's next most valuable team brand, the New England Patriots. To determine the list, Forbes ranked teams based on the portion of their overall value not a result of market demographics and league.

Forbes' top 10 sports teams in brand value

No. 1 Manchester United (English Premier League)
Brand value of $270 million

No. 2 New York Yankees (MLB)
Brand value of $266 million

No. 3 Real Madrid (Spanish La Liga)
Brand Value: $245 million

No. 4 Dallas Cowboys (NFL)
Brand Value: $208 million

No. 5 Bayern Munich (German Bundesliga)
Brand Value: $200 million

No. 6 Arsenal (English Premier League)

No. 7 AC Milan (Italian Serie A)

No. 8 Barcelona (Spanish La Liga)

No. 9 New York Mets (MLB)

No. 10 Boston Red Sox (MLB)