The Cowboys and their flagship radio station, KLUV-FM (98.7), are parting ways
The Dallas Morning News
The Cowboys and their flagship radio station, KLUV-FM (98.7), are parting ways after four seasons.An executive with New York-based CBS Radio, KLUV's parent company, said Wednesday pursuit of a new contract ended because no proposals from the Cowboys made economic sense for CBS.The executive, who requested anonymity pending an official announcement of the split, said KLUV suffered significant losses in a contract that paid the Cowboys $8 million in 2005. The Cowboys were asking for more starting in '06, the executive said.The Cowboys have no comment, said team spokesman Rich Dalrymple.
CBS Radio and the Cowboys discussed various economic models, including revenue sharing and a straight time buy from the station that would have allowed the Cowboys to sell their own advertising.Dan Bennett, general manager at The Ticket (1310-AM), said the all-sports station had a brief conversation with the Cowboys in November but could not meet the asking price."It wasn't palatable with our business model," he said.Broadcasters Brad Sham and Babe Laufenberg would be free to move with the team.
The Cowboys moved to KLUV from corporate sibling KVIL-FM in 2002. The Cowboys were one of the first pro teams to gravitate to FM radio. They switched from long-time home KRLD-AM, now also owned by CBS Radio, to KVIL in 1991.CBS Radio owns six stations in the Dallas-Fort Worth market. The Ticket's parent, Susquehanna Radio, owns four.The Cowboys might move to a temporary radio home while the organization tries to buy its own radio station. The Washington Redskins, whose contract with CBS Radio's WJFK expired, are reportedly seeking their own station.
The Cowboys and their flagship radio station, KLUV-FM (98.7), are parting ways after four seasons.An executive with New York-based CBS Radio, KLUV's parent company, said Wednesday pursuit of a new contract ended because no proposals from the Cowboys made economic sense for CBS.The executive, who requested anonymity pending an official announcement of the split, said KLUV suffered significant losses in a contract that paid the Cowboys $8 million in 2005. The Cowboys were asking for more starting in '06, the executive said.The Cowboys have no comment, said team spokesman Rich Dalrymple.
CBS Radio and the Cowboys discussed various economic models, including revenue sharing and a straight time buy from the station that would have allowed the Cowboys to sell their own advertising.Dan Bennett, general manager at The Ticket (1310-AM), said the all-sports station had a brief conversation with the Cowboys in November but could not meet the asking price."It wasn't palatable with our business model," he said.Broadcasters Brad Sham and Babe Laufenberg would be free to move with the team.
The Cowboys moved to KLUV from corporate sibling KVIL-FM in 2002. The Cowboys were one of the first pro teams to gravitate to FM radio. They switched from long-time home KRLD-AM, now also owned by CBS Radio, to KVIL in 1991.CBS Radio owns six stations in the Dallas-Fort Worth market. The Ticket's parent, Susquehanna Radio, owns four.The Cowboys might move to a temporary radio home while the organization tries to buy its own radio station. The Washington Redskins, whose contract with CBS Radio's WJFK expired, are reportedly seeking their own station.
posted by The Gryphon at 7:04 PM
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