Will Tony Romo Attract Hispanic Fans?
by Michael David Smith
Filed under: Cowboys, Dallas
Dallas Cowboys quarterback Tony Romo has a grandfather who was born in Mexico. The ethnic background of the Cowboys' quarterback might not be of much interest to you, but there's talk in Texas that it will be of great interest to many fans:
Officials with the San Antonio Convention & Visitors Bureau are hopeful quarterback Tony Romo's Hispanic roots will result in record numbers flocking to the Dallas Cowboys' training camp this summer at the Alamodome.
"That's the way I would write the story line if I could," said John Solis, the bureau's executive assistant director of sales and marketing.
"Coming down to a city with 60 percent Hispanic population, (Romo) will have a lot of people surrounding him positively," Solis added. "We are looking forward to being tied to a class act."
The NFL could definitely stand to do more to reach out to Mexican and Mexican-American fans, but I'm not convinced that simply pointing to the fact that one particular player has a Mexican grandparent is the way to go about doing that. The league has played a regular-season game in Mexico and it has a web site in Spanish, and those are the initiatives that will help it reach a wider audience.
Filed under: Cowboys, Dallas
Dallas Cowboys quarterback Tony Romo has a grandfather who was born in Mexico. The ethnic background of the Cowboys' quarterback might not be of much interest to you, but there's talk in Texas that it will be of great interest to many fans:
Officials with the San Antonio Convention & Visitors Bureau are hopeful quarterback Tony Romo's Hispanic roots will result in record numbers flocking to the Dallas Cowboys' training camp this summer at the Alamodome.
"That's the way I would write the story line if I could," said John Solis, the bureau's executive assistant director of sales and marketing.
"Coming down to a city with 60 percent Hispanic population, (Romo) will have a lot of people surrounding him positively," Solis added. "We are looking forward to being tied to a class act."
The NFL could definitely stand to do more to reach out to Mexican and Mexican-American fans, but I'm not convinced that simply pointing to the fact that one particular player has a Mexican grandparent is the way to go about doing that. The league has played a regular-season game in Mexico and it has a web site in Spanish, and those are the initiatives that will help it reach a wider audience.
posted by The Gryphon at 10:27 PM
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