Dallas football team leads area in pro organization
By Scott Ferrell
sferrell@gannett.com
The Dallas Cowboys haven't won a football playoff game since 1996, but as organizations go, theirs ranks as the region's best.
The Times' sports staff voted the Cowboys as the best organization in an area divided between Dallas and New Orleans sports loyalties. A shreveporttimes.com reader poll did likewise.
While the playoff drought has been long, the Cowboys' organization rates as highly successful by just about any measure.
n The Cowboys have won five Super Bowls and eight conference championships games.
n They have sold out Texas Stadium for 145 consecutive home games dating back to 1990. The Cowboys have played in front of 46 consecutive sellouts on the road.
n The franchise is valued at $1.5 billion, more than any other professional sports franchise in the United States.
As franchises go, the Cowboys were ahead of the curve in marketing long before Jerry Jones became owner in 1989.
Love them or hate them, their marketing as "America's Team" drew strong reactions from football fans across the country. The term was first coined in 1979 by NFL Films' Bob Ryan, but the Cowboys' front office didn't shy away from the moniker.
On the field, the team reached great heights under the stoic leadership of the legendary Tom Landry. Under Landry, the Cowboys had a streak of 20 consecutive winning seasons (1966-85) that was the third-longest in professional sports history. He also won the franchise's first two Super Bowls.
Jimmy Johnson replaced Landry and won a pair of Super Bowls to match Landry. Barry Switzer followed Johnson and won a Super Bowl following the 1995 season.
Off the field, the Cowboys brought cheerleaders to the sidelines in 1972 and then watched as the Dallas Cowboys cheerleaders became a brand in their own right.
sferrell@gannett.com
The Dallas Cowboys haven't won a football playoff game since 1996, but as organizations go, theirs ranks as the region's best.
The Times' sports staff voted the Cowboys as the best organization in an area divided between Dallas and New Orleans sports loyalties. A shreveporttimes.com reader poll did likewise.
While the playoff drought has been long, the Cowboys' organization rates as highly successful by just about any measure.
n The Cowboys have won five Super Bowls and eight conference championships games.
n They have sold out Texas Stadium for 145 consecutive home games dating back to 1990. The Cowboys have played in front of 46 consecutive sellouts on the road.
n The franchise is valued at $1.5 billion, more than any other professional sports franchise in the United States.
As franchises go, the Cowboys were ahead of the curve in marketing long before Jerry Jones became owner in 1989.
Love them or hate them, their marketing as "America's Team" drew strong reactions from football fans across the country. The term was first coined in 1979 by NFL Films' Bob Ryan, but the Cowboys' front office didn't shy away from the moniker.
On the field, the team reached great heights under the stoic leadership of the legendary Tom Landry. Under Landry, the Cowboys had a streak of 20 consecutive winning seasons (1966-85) that was the third-longest in professional sports history. He also won the franchise's first two Super Bowls.
Jimmy Johnson replaced Landry and won a pair of Super Bowls to match Landry. Barry Switzer followed Johnson and won a Super Bowl following the 1995 season.
Off the field, the Cowboys brought cheerleaders to the sidelines in 1972 and then watched as the Dallas Cowboys cheerleaders became a brand in their own right.
posted by The Gryphon at 3:52 PM
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