Friday, May 14, 2010

Walking Tall: Cowboys Star Charlotte Jones Anderson


ARLINGTON - There is one Dallas Cowboys star who wears high heels.

Her name is Charlotte Jones Anderson. Every day is game day for Charlotte who is in charge of one of the biggest and most recognizable brands in the world. She says her strategy is simple.

"Don't mess it up," she says. "You know, try to do all that you can to make it bigger and better and we think we've been pretty successful so far."

As a woman in the man's world of the NFL, Charlotte says there have been challenges along the way. But, she says she got some practice with that at an early age.

"It was quite a benefit to grow up in a house full of brothers only," Charlotte laughs. "So, I was kind of used to being the only girl."

We're seeing more of that girl front and center with her dad, Jerry Jones. It seems as if Charlotte is being called upon for more major decisions with the franchise.

But, this is not her first rodeo. In 1997, Charlotte launched the Thanksgiving Day half-time extravaganza for the Cowboys that kicks off the Salvation Army Kettle Drive every year.

"We have had quite a star studded cast over the last few years and you know from Beyonce to Randy Travis to Reba McEntire, Jessica Simpson and Carrie Underwood," Charlotte says.

Players also praise Charlotte's play calling off the field.

"Well, I think she's kind of the rock behind a lot of what this team does," says Dallas Cowboys fullback Jason Witten.

Charlotte is also the driving force behind the Dallas Cowboys Cheerleaders.

"They're truly are our goodwill ambassadors," says Charlotte. "It is a chance for us to take an entity within the Cowboys and go beyond where we normally go to go overseas, do USO tours and to really spread our brand and our smiles and our warmth to people that can't come into this building or city to see us."

But, Charlotte's baby is the new Cowboys Stadium.

"We just wanted to make sure that is was something people had not experienced before and really felt refined," says Charlotte.

She had her hand in the design of the new stadium from the seats to the ceiling. But, one of the things she is most excited about is the world class art.

"I think you really get a sense of being able to use the massive spaces that are here for something unique as a piece of art is pretty revolutionary," she says.

As Charlotte builds her legacy at the new stadium, she still has a soft spot in her heart for the old one. She says it was hard watching the implosion of the old Texas Stadium.

"I was overwhelmed about how much it would hurt," Charlotte says. "It's where I grew up, it's where my kids were born and they grew up and I think I've spent more time in that building than I have anywhere else in my life.

Despite the bright lights and big stages in the world of the Dallas Cowboys, Charlotte says she is a wife and a mother of three who has a full-time job at home.

"Whatever hat or tiara we get to wear at work it is quickly knocked off your head as soon as you walk in that door at home," Charlotte says. "Because, those are where the real needs are, those are where the major challenges are that you still have to be able to balance with what you do during the day. It is always a struggle. That superwoman theory just does not exist. It's a challenge every day."

But, a challenge is something this cowboy never shies away from.