Giants-Cowboys the Most-Watched Game in Seven Years, NFL Says
By Aaron Kuriloff and Dan Bollerman
Dec. 6 (Bloomberg) -- More viewers watched Fox's telecast of the Dec. 3 National Football League game between the New York Giants and Dallas Cowboys than any regular-season game in seven years, the league said.
The 4:15 p.m. New York time game, in which the Cowboys beat the Giants 23-20 at East Rutherford, New Jersey, helped the News Corp. network attract 27.6 million viewers, the NFL said in a news release.
That makes the afternoon broadcast the most-watched non- playoff game since a November 1999 contest on CBS between the Miami Dolphins and the Cowboys on the U.S. Thanksgiving holiday, the NFL said.
The Cowboys-Giants game also was the second most-watched television program this season, behind the Nov. 15 finale of ``Dancing with the Stars,'' which attracted 27.7 million viewers on ABC, the NFL said.
The overall rating for the Cowboys-Giants game was 17.8 percent, with each rating point equal to 1.11 million homes. Of televisions in use at the time, 32 percent were tuned to the game.
The ratings show an increased interest in NFL telecasts this season. General Electric Co.'s NBC, which is in the first year of a six-year, $3.6 billion contract to show games on Sunday nights, has averaged 17.2 million viewers through Dec. 3, up 56 percent from the network's Sunday night average at this point last season, according to network spokeswoman Alana Russo.
Fox is in the first year of a six-year, $4.3 billion contract for rights to show Sunday afternoon games of the U.S. sport that draws the most television viewers.
Dec. 6 (Bloomberg) -- More viewers watched Fox's telecast of the Dec. 3 National Football League game between the New York Giants and Dallas Cowboys than any regular-season game in seven years, the league said.
The 4:15 p.m. New York time game, in which the Cowboys beat the Giants 23-20 at East Rutherford, New Jersey, helped the News Corp. network attract 27.6 million viewers, the NFL said in a news release.
That makes the afternoon broadcast the most-watched non- playoff game since a November 1999 contest on CBS between the Miami Dolphins and the Cowboys on the U.S. Thanksgiving holiday, the NFL said.
The Cowboys-Giants game also was the second most-watched television program this season, behind the Nov. 15 finale of ``Dancing with the Stars,'' which attracted 27.7 million viewers on ABC, the NFL said.
The overall rating for the Cowboys-Giants game was 17.8 percent, with each rating point equal to 1.11 million homes. Of televisions in use at the time, 32 percent were tuned to the game.
The ratings show an increased interest in NFL telecasts this season. General Electric Co.'s NBC, which is in the first year of a six-year, $3.6 billion contract to show games on Sunday nights, has averaged 17.2 million viewers through Dec. 3, up 56 percent from the network's Sunday night average at this point last season, according to network spokeswoman Alana Russo.
Fox is in the first year of a six-year, $4.3 billion contract for rights to show Sunday afternoon games of the U.S. sport that draws the most television viewers.
posted by The Gryphon at 6:49 PM
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