Camp Notes: Selling The New Model Cowboys
CBS 11 article
July 25, 2007
The Dallas Cowboys have transformed the Alamodome.
Now, San Antonio's stadium looks more like a car dealership than a site for an NFL training camp. With Jerry Jones selling the training camp naming rights to a major car company, the outside of the Alamodome is filled with dozens of cars and trucks complete with window stickers.
The Cowboys are now stacking 'em deep and selling 'em cheap to fans arriving to watch practices.
What Jones really hopes the fans buy into is the 2007 model of the Dallas Cowboys.
The addition of new head coach Wade Phillips has provided a more comfortable ride at Valley Ranch, in addition to providing the Cowboys owner plenty of head and leg room to make any decision he wants. It is becoming more and more apparent that the front seat in last year's Parcells' Edition of the Cowboys was much too crowded for Jones' liking.
While comfort is important, it is not the most pressing change needed. The biggest issues plaguing last year's model of the Cowboys was the dependability of the offense and defense.
For the 2007 model to be a success, Phillips will need to find a way to keep Dallas from crashing in the late December drive to the playoffs. In each of Parcells' four seasons with Dallas, the Cowboys were 2 and 3 in the final five games of the season. If new offensive coordinator Jason Garrett can find a way to improve the handling of the both the Romo motor and the T.O. tires, the Cowboys offense may find a way to improve on its ability to accelerate to the end zone.
The road test for the new model of the Dallas Cowboys starts today when the first practice of training camp kicks off this afternoon.
For the next six weeks, Jerry Jones and the entire Cowboys nation will be kicking the tires to see how ready the team will be for the real race that begins in September.
July 25, 2007
The Dallas Cowboys have transformed the Alamodome.
Now, San Antonio's stadium looks more like a car dealership than a site for an NFL training camp. With Jerry Jones selling the training camp naming rights to a major car company, the outside of the Alamodome is filled with dozens of cars and trucks complete with window stickers.
The Cowboys are now stacking 'em deep and selling 'em cheap to fans arriving to watch practices.
What Jones really hopes the fans buy into is the 2007 model of the Dallas Cowboys.
The addition of new head coach Wade Phillips has provided a more comfortable ride at Valley Ranch, in addition to providing the Cowboys owner plenty of head and leg room to make any decision he wants. It is becoming more and more apparent that the front seat in last year's Parcells' Edition of the Cowboys was much too crowded for Jones' liking.
While comfort is important, it is not the most pressing change needed. The biggest issues plaguing last year's model of the Cowboys was the dependability of the offense and defense.
For the 2007 model to be a success, Phillips will need to find a way to keep Dallas from crashing in the late December drive to the playoffs. In each of Parcells' four seasons with Dallas, the Cowboys were 2 and 3 in the final five games of the season. If new offensive coordinator Jason Garrett can find a way to improve the handling of the both the Romo motor and the T.O. tires, the Cowboys offense may find a way to improve on its ability to accelerate to the end zone.
The road test for the new model of the Dallas Cowboys starts today when the first practice of training camp kicks off this afternoon.
For the next six weeks, Jerry Jones and the entire Cowboys nation will be kicking the tires to see how ready the team will be for the real race that begins in September.
posted by The Gryphon at 6:30 PM
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