Cowboys owner pumps up Super Bowl
Dallas Business Journal - 3:37 PM CDT Thursday, September 20, 2007by Dave MooreStaff Writer
Dallas Cowboys owner Jerry Jones turned volunteer recruiter Thursday at the Hilton Anatole in Dallas, as he encouraged North Texas business leaders to get involved in Super Bowl XLV when it rolls into Arlington in 2011.
"I've sold everything from shoes to insurance and you've got to get to people's emotions," said Jones, who was speaking at the North Texas Commission's annual members luncheon.
Jones, the keynote speaker, gave the equivalent of a locker-room pep talk to the crowd, saying it's the emotion that matters. He said the emotion the Super Bowl carries is hard to beat, and that the members of the community who get involved in working for the event in North Texas won't regret it.
"The main one it will change is the guy looking at the mirror, because he'll know he was a part of it, and he'll know it for the rest of his life," Jones said. "It will change what people think of you because they'll know you got to be a part of something like that. It's a crazy thing. It lifts all boats. It's a team thing. It's a community thing."
North Texas beat out Indianapolis to host the event. Experts predict the event will generate $300 million to $400 million in economic activity and attract about 120,000 people.
The North Texas contingent was first among contenders for the 45th Super Bowl to loudly proclaim that it wanted the event in 2011. It quickly rounded up Super Bowl consultant Robert Dale Morgan and Winstead PC lawyer Denis Braham, who has succeeded in landing the event for other cities.
Jones said he doesn't consider himself an owner of the Cowboys organization, as much as just being a part of it. He said he feels the same way about the new stadium, which when constructed, will be worth $1 billion. That's the most-expensive stadium in NFL history.
"I want John Madden and Al Michaels to say, 'This is the Roman Colliseum of sport,'" Jones said. "This building has to be one of the most visible buildings that anyone has seen."
Besides Jones, many of the mayors of major North Texas communities spoke at the event, including Dallas Mayor Tom Leppert, Fort Worth Mayor Mike Moncrief and Garland Mayor Ronald Jones.
Dallas Cowboys owner Jerry Jones turned volunteer recruiter Thursday at the Hilton Anatole in Dallas, as he encouraged North Texas business leaders to get involved in Super Bowl XLV when it rolls into Arlington in 2011.
"I've sold everything from shoes to insurance and you've got to get to people's emotions," said Jones, who was speaking at the North Texas Commission's annual members luncheon.
Jones, the keynote speaker, gave the equivalent of a locker-room pep talk to the crowd, saying it's the emotion that matters. He said the emotion the Super Bowl carries is hard to beat, and that the members of the community who get involved in working for the event in North Texas won't regret it.
"The main one it will change is the guy looking at the mirror, because he'll know he was a part of it, and he'll know it for the rest of his life," Jones said. "It will change what people think of you because they'll know you got to be a part of something like that. It's a crazy thing. It lifts all boats. It's a team thing. It's a community thing."
North Texas beat out Indianapolis to host the event. Experts predict the event will generate $300 million to $400 million in economic activity and attract about 120,000 people.
The North Texas contingent was first among contenders for the 45th Super Bowl to loudly proclaim that it wanted the event in 2011. It quickly rounded up Super Bowl consultant Robert Dale Morgan and Winstead PC lawyer Denis Braham, who has succeeded in landing the event for other cities.
Jones said he doesn't consider himself an owner of the Cowboys organization, as much as just being a part of it. He said he feels the same way about the new stadium, which when constructed, will be worth $1 billion. That's the most-expensive stadium in NFL history.
"I want John Madden and Al Michaels to say, 'This is the Roman Colliseum of sport,'" Jones said. "This building has to be one of the most visible buildings that anyone has seen."
Besides Jones, many of the mayors of major North Texas communities spoke at the event, including Dallas Mayor Tom Leppert, Fort Worth Mayor Mike Moncrief and Garland Mayor Ronald Jones.
posted by The Gryphon at 6:28 PM
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