Jones aims to set attendance record at 2011 Super Bowl
By JEFF MOSIER / The Dallas Morning News
jmosier@dallasnews.com
The Texas fixation with size promises to extend to the 2011 Super Bowl in Arlington.
"We're going to do what we need to make it the biggest," said a smiling Mr. Jones.
He said this is more about firing up his and the fans' competitive spirit than the money.
The gathering Thursday included Mr. Jones and others involved in the successful effort to land the 2011 Super Bowl for the Cowboys' new $1 billion stadium, which is under construction in Arlington. The meeting at the Hilton Anatole in Dallas – one of several hotels eligible to host the NFL Super Bowl headquarters – focused on the regional cooperation and benefits for all local cities.
"All the mayors in this room understand very well, if we're going to be successful as individual cities, we're going to have to be successful as a region," said Dallas Mayor Tom Leppert.
Robert Dale Morgan, a consultant for the Super Bowl bid committee, said the work to bring the Super Bowl was important, but now it's time to look at what comes next.
"Now that the dog has caught the car, what are we going to expect?" he asked.
Mr. Morgan, who has also worked on other Super Bowl bids, said the region can expect the Super Bowl to have a huge effect on economic development, visibility and quality of life. The NFL title game is expected to bring at least a $400 million economic impact, 2,000 temporary jobs and the unparalleled visibility that comes with 1 billion television viewers.
Also, Mr. Morgan said that 60 percent of the people who attend a Super Bowl are decision-makers who help choose where their companies locate their headquarters and hold meetings.
Mr. Jones likened his new stadium and the Super Bowl to tools. He said they give North Texas a facility – which he described as the modern-day equivalent of the Roman Colosseum – and an event that would unify the region.
He said he was amazed by the excitement he saw among fans and workers in Houston during the 2004 Super Bowl.
"I had never seen such enthusiasm," Mr. Jones said. "You could see it in their eyes. They were glad to have you in town. ... It really did make an impression throughout the NFL."
Mr. Morgan said this event could lead to greater collaboration that extends beyond a single game in Arlington on Feb. 6, 2011.
"This is your launching pad for regional cooperation," he said.
jmosier@dallasnews.com
The Texas fixation with size promises to extend to the 2011 Super Bowl in Arlington.
"We're going to do what we need to make it the biggest," said a smiling Mr. Jones.
He said this is more about firing up his and the fans' competitive spirit than the money.
The gathering Thursday included Mr. Jones and others involved in the successful effort to land the 2011 Super Bowl for the Cowboys' new $1 billion stadium, which is under construction in Arlington. The meeting at the Hilton Anatole in Dallas – one of several hotels eligible to host the NFL Super Bowl headquarters – focused on the regional cooperation and benefits for all local cities.
"All the mayors in this room understand very well, if we're going to be successful as individual cities, we're going to have to be successful as a region," said Dallas Mayor Tom Leppert.
Robert Dale Morgan, a consultant for the Super Bowl bid committee, said the work to bring the Super Bowl was important, but now it's time to look at what comes next.
"Now that the dog has caught the car, what are we going to expect?" he asked.
Mr. Morgan, who has also worked on other Super Bowl bids, said the region can expect the Super Bowl to have a huge effect on economic development, visibility and quality of life. The NFL title game is expected to bring at least a $400 million economic impact, 2,000 temporary jobs and the unparalleled visibility that comes with 1 billion television viewers.
Also, Mr. Morgan said that 60 percent of the people who attend a Super Bowl are decision-makers who help choose where their companies locate their headquarters and hold meetings.
Mr. Jones likened his new stadium and the Super Bowl to tools. He said they give North Texas a facility – which he described as the modern-day equivalent of the Roman Colosseum – and an event that would unify the region.
He said he was amazed by the excitement he saw among fans and workers in Houston during the 2004 Super Bowl.
"I had never seen such enthusiasm," Mr. Jones said. "You could see it in their eyes. They were glad to have you in town. ... It really did make an impression throughout the NFL."
Mr. Morgan said this event could lead to greater collaboration that extends beyond a single game in Arlington on Feb. 6, 2011.
"This is your launching pad for regional cooperation," he said.
posted by The Gryphon at 8:02 AM
<< Home