FSN Southwest Reaches Agreement with Dallas Cowboys to Telecast Cowboys Programming
FSN SOUTHWEST
Daily Updates, Weekly Shows Added to Network’s Lineup Former Cowboys Ismail, Newton, Woodson, Brown Contribute
DALLAS--(BUSINESS WIRE)--FSN Southwest and the Dallas Cowboys today announced an agreement that adds a series of Cowboys programming to the network’s lineup for the 2007 NFL season and designates FSN Southwest as the regional cable and satellite television home for Dallas Cowboys programming.
From training camp through the regular season and playoffs, FSN Southwest will follow the Cowboys with daily and weekly shows covering America’s Team, plus monthly legends specials profiling former Cowboy stars.
The extensive coverage kicks off with training camp updates from San Antonio on nights following the network’s major league baseball postgame shows. Throughout the season, viewers in the network’s coverage area will be treated to game night wrapup shows, a weekly Cowboys Insider player’s show, regular Cowboys updates from the team’s Valley Ranch headquarters, and live coverage of coach Wade Phillips’ weekly press conference.
“This is a milestone agreement for us,” said FSN Southwest Senior Vice President/General Manager Jon Heidtke. “We’re aligned with one of the most powerful and popular brands in all of professional sports. The Cowboys resonate with football fans not only in our region but across the globe. Cowboys fans everywhere will really benefit from our commitment to covering the team because we’re the source where die-hard fans can turn to get the most up-to-date and behind-the-scenes information on their favorite team.”
“This is a relationship that will benefit all of the parties involved,” said Cowboys Vice President Jerry Jones, Jr. “FSN Southwest has created a visible impact on the sports media landscape in our region, and we look forward to this association. Our coverage will increase because of the reach of FSN Southwest, and in doing so provide a welcome service to a broad audience of Dallas Cowboys fans.”
FSN Southwest anchors, former Cowboys players, Cowboys radio voice Brad Sham, Cowboys insider Mickey Spagnola, and veteran Dallas sportscaster Bill Jones host the programs. Shows from Valley Ranch originate from a special FSN Southwest studio set located inside the Cowboys’ facility.
FSN Southwest Cowboys lineup:
Cowboys Roundup: Pre-Season Edition (Sundays, 10:00 p.m. CT. Premieres July 29 – Sept. 2): The 30-minute program hosted by FSN anchor Ric Renner with analysis from former Cowboys Rocket Ismail and Nate Newton, and reports from Sham, Spagnola and Jones is the final word on the team every Sunday night during training camp.
Cowboys Game Night (Sundays or game days, 10:00 p.m. CT. Premieres Sept 9): A 30-minute recap show breaking down the day’s game with highlights, analysis, interviews, stats and at-the-scene reports. Hosted by Renner with analysis from Ismail and Newton and reports from Sham, Spagnola and Jones.
FSN Live: Cowboys Training Camp (Mon.-Sun., on nights following the network’s major league baseball postgame shows. Premieres July 25): Jones and Spagnola check in from San Antonio for 15-minute updates with the day’s training camp news and notes.
Cowboys Update (Mon.-Sun. nights during the regular season): A special segment within the night’s FSN Live featured event postgame show provides the latest Cowboys news and insider reports from Spagnola and Jones from Valley Ranch.
Cowboys Insider (Wednesdays, 6:30 p.m. CT. Premieres Sept. 12): Hosted by former Cowboys Larry Brown and Darren Woodson, the 30-minute show features in-depth and behind-the-scenes access to a selected Cowboys player each week. Players are wired for sound on Sundays and revisit their comments from the heat of the battle in studio on Wednesdays.
Wade Phillips Press Conference (Mondays live, replayed that evening): Live coverage of the head coach’s Monday afternoon press conference with analysis afterward by Sham, Spagnola and Jones.
Cowboys Legends (Monthly specials, Sept.-Dec.): Sham spotlights legendary Cowboys, showcasing the mythic figures from the team’s unmatched winning tradition. Segments focus on favorite players from the past and what they’re doing now. Player interviews, classic highlights and personal insights from Sham highlight the monthly specials.
FSN Southwest, one of FSN’s 18 owned-and-operated regional sports networks across the country, reaches more than 9.5 million cable and satellite TV homes in Texas, Oklahoma, Arkansas, Louisiana and parts of New Mexico. The network produces over 700 events and nearly 3,000 hours annually of local original sports programming.
Daily Updates, Weekly Shows Added to Network’s Lineup Former Cowboys Ismail, Newton, Woodson, Brown Contribute
DALLAS--(BUSINESS WIRE)--FSN Southwest and the Dallas Cowboys today announced an agreement that adds a series of Cowboys programming to the network’s lineup for the 2007 NFL season and designates FSN Southwest as the regional cable and satellite television home for Dallas Cowboys programming.
From training camp through the regular season and playoffs, FSN Southwest will follow the Cowboys with daily and weekly shows covering America’s Team, plus monthly legends specials profiling former Cowboy stars.
The extensive coverage kicks off with training camp updates from San Antonio on nights following the network’s major league baseball postgame shows. Throughout the season, viewers in the network’s coverage area will be treated to game night wrapup shows, a weekly Cowboys Insider player’s show, regular Cowboys updates from the team’s Valley Ranch headquarters, and live coverage of coach Wade Phillips’ weekly press conference.
“This is a milestone agreement for us,” said FSN Southwest Senior Vice President/General Manager Jon Heidtke. “We’re aligned with one of the most powerful and popular brands in all of professional sports. The Cowboys resonate with football fans not only in our region but across the globe. Cowboys fans everywhere will really benefit from our commitment to covering the team because we’re the source where die-hard fans can turn to get the most up-to-date and behind-the-scenes information on their favorite team.”
“This is a relationship that will benefit all of the parties involved,” said Cowboys Vice President Jerry Jones, Jr. “FSN Southwest has created a visible impact on the sports media landscape in our region, and we look forward to this association. Our coverage will increase because of the reach of FSN Southwest, and in doing so provide a welcome service to a broad audience of Dallas Cowboys fans.”
FSN Southwest anchors, former Cowboys players, Cowboys radio voice Brad Sham, Cowboys insider Mickey Spagnola, and veteran Dallas sportscaster Bill Jones host the programs. Shows from Valley Ranch originate from a special FSN Southwest studio set located inside the Cowboys’ facility.
FSN Southwest Cowboys lineup:
Cowboys Roundup: Pre-Season Edition (Sundays, 10:00 p.m. CT. Premieres July 29 – Sept. 2): The 30-minute program hosted by FSN anchor Ric Renner with analysis from former Cowboys Rocket Ismail and Nate Newton, and reports from Sham, Spagnola and Jones is the final word on the team every Sunday night during training camp.
Cowboys Game Night (Sundays or game days, 10:00 p.m. CT. Premieres Sept 9): A 30-minute recap show breaking down the day’s game with highlights, analysis, interviews, stats and at-the-scene reports. Hosted by Renner with analysis from Ismail and Newton and reports from Sham, Spagnola and Jones.
FSN Live: Cowboys Training Camp (Mon.-Sun., on nights following the network’s major league baseball postgame shows. Premieres July 25): Jones and Spagnola check in from San Antonio for 15-minute updates with the day’s training camp news and notes.
Cowboys Update (Mon.-Sun. nights during the regular season): A special segment within the night’s FSN Live featured event postgame show provides the latest Cowboys news and insider reports from Spagnola and Jones from Valley Ranch.
Cowboys Insider (Wednesdays, 6:30 p.m. CT. Premieres Sept. 12): Hosted by former Cowboys Larry Brown and Darren Woodson, the 30-minute show features in-depth and behind-the-scenes access to a selected Cowboys player each week. Players are wired for sound on Sundays and revisit their comments from the heat of the battle in studio on Wednesdays.
Wade Phillips Press Conference (Mondays live, replayed that evening): Live coverage of the head coach’s Monday afternoon press conference with analysis afterward by Sham, Spagnola and Jones.
Cowboys Legends (Monthly specials, Sept.-Dec.): Sham spotlights legendary Cowboys, showcasing the mythic figures from the team’s unmatched winning tradition. Segments focus on favorite players from the past and what they’re doing now. Player interviews, classic highlights and personal insights from Sham highlight the monthly specials.
FSN Southwest, one of FSN’s 18 owned-and-operated regional sports networks across the country, reaches more than 9.5 million cable and satellite TV homes in Texas, Oklahoma, Arkansas, Louisiana and parts of New Mexico. The network produces over 700 events and nearly 3,000 hours annually of local original sports programming.
posted by The Gryphon at 6:29 PM
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